Advance Diploma Courses

Part -1 Understanding basics of SEO and it’s effect on the website ranking

• What is SEO and importance of SEO
• Understanding different kinds of Search Engines and it’s percentage of searches
• What is bots, website cache and crawlers
• How search engine works
• What is difference between Directories and Search Engines
• What is organic results, local results and paid results in Google
• Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
• How SEO affects website ranking and business

Part – 2 HTML and CSS Coding

• Writing code of HTML
• Using colour, fonts and sizes
• Understanding CSS
• Making a basic layout with DIV CSS
• What is difference between HTML4 and HTML5

Part – 3 Responsive and Mobile friendly website

• Understanding view port
• Will my website be affect in SE ranking if website is not responsive and mobile friendly?
• Will Google penalize if my website is not mobile friendly?
• Checking your website if its mobile Friendly or not
• Asking your designers/developer to fix errors.
• Using Google and other tools to check if the website is mobile friendly or not
• Much more in this topic in book and lecture

Part – 4 Keywords Research and Analysis

• What is keywords and why it’s important
• Understanding how keywords work
• What is long-tail keywords, phrase patterns, and plurals
• Using Google’s Keyword Planner
• Analyzing competitor’s keywords
• Checking keyword competitiveness and its effects
• Choosing best keywords for maximum benefits
• Mixing keywords in your website for maximum searchability

Part – 5 On- page SEO module 1 : Header, meta etc optimization

• Optimizing title tag of your website
• How to write effective meta description
• Meta indexing optimization
• Author and Geo Tags Optimization.
• How to make SEO friendly URL
• Optimizing h1, h2, h3 etc.
• Image Optimization
• Using SEO breadcrumbs with microformat
• Optimizing home page, footer and inner pages
• RSS file creations.
• Sitemap Creation

On- page SEO module 2 Understanding Google’s Panda Updates

• What is Panda updates
• How Panda updates affected SEO
• How to optimize your content as per Panda updates.

On-Page SEO module 3 : Content and inbound link optimization

• Understanding difference between SEO content and normal content
• How to write SEO friendly content
• Understanding keyword density and keyword saturation
• What should be the ideal length of content
• How to format your content for better SEO indexing and indexing
• Avoiding duplicate content problem.
• Using canonical URL for static and dynamic URL
• Understanding Cannibalization
• How to overcome Cannibalization problem
• There is much more in this topic which will be covered in lecture and
• its mentioned also in the our book.

Page redirection and SEO

• Understanding redirection in SEO
• Creating custom 404, 403 pages
• Understand 301 redirection (Permanent redirection)
• 302 Temporary Redirection
• What is mobile redirection and when to use that

Part – 6 Using Schema and Structure data

• What is structure data and rich snippet
• Using rich snippet for better SEO
• Different rich-snippet for different business type
• What is Microformat and Schema and which one to use
• Where to use schema in the website
• Testing schema with Google testing tool
• Much more which is covered in the lecture as well as book.

Part – 7 Webmaster Tool : Knowing anatomy of your website through Google’s lens.

• What is Google Webmaster and Bing Webmaster tools.
• Adding your website in Google webmaster
• Adding your website in Bing webmaster
• We teach each topic of webmaster in details with real time implementation in the live website
• Robots.txt file creation & uses
• XML sitemap creation and submission
• And each topic is covered in our book also.

Part – 8 What is Google Analytics & it’s use.

• Creating Google analytics accounts
• Inserting tracking code into website
• Understanding different aspects of tracking

Part – 9 Competitor’s Analysis for Off- page SEO

• What is link building
• Thorough site analysis for Off-page SEO
• Analysis of competitor’s website for off-page SEO
• Using different told to understand competitors backlink

Building Backlinks for website

• Understanding blog and why its good for your website
• How to set up a Blog in your website.
• How to show blog feed in main website.
• How to write & publish an optimized article on a Blog engine.
• Optimizing blog for SEO

PENGUIN UPDATES

• What is Google’s Penguin update and how this works
• How penguin updates affected million of websites
• Understanding inbound links and outbound links
• How inbound links affects ranking of a website
• What is natural backlinks
• Understanding various kinds of backlinks
• What is dofollow an donotfollow links
• What is website authority
• How to make manual backlinks from authority website
• What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for better SEO
• Search Engine submission of the website
• Social Bookmarking
• Integrating Social share tools in your website
• Directory submission
• Avoiding link farms
• Understanding blog comments
• How to find blog from particular niche
• Article submission to different PR websites for getting backlinks
• How to find blogs for daily comments
• What is .edu,.gov domains and what is it’s value
• How to get .edu, .Gov websites backlinks
• Submitting your websites to trusted free-classified websites
• Press-release submissions and distribution
• Adding your website to Alexa
• Checking alexa ranking
• Video submission and Optimization
• Yahoo answers and other important form submission

Part – 10 GOOGLE LOCAL LISTING OPTIMIZATION(GLL)

• Understanding value of local SEO
• Adding business into Google’s Local business directories
• How to make your google local listing profile 100% complete
• Adding your business to bing local listing
• Adding your business to Yahoo Local listing
• Understanding what is NAP
• How NAP affects your GLL
• What is citation?
• How to get reviews in Google local listing
• Bing Local listing.
• How to optimize your Local SEO with Local directories

Part – 11 Advance On-Page SEO

• In this section, we are not covering meta title, meta tags etc but less known and advance on-page optimization
• topics which is important for SEO.
• This is more of tips and tricks of advance on Page SEO. The topic is covered in lecture as well as book.

Part – 12 Website page load optimization

• Using different tools to check website speed
• Optimizing CSS for faster load
• Optimizing Images for faster load
• Optimizing html code for faster load
• Understanding Gzip activation & CDN (Content Delivery Network) management
• Minimizing http requests
• removing blocked content

Part – 13 How to optimize website which someone else already has optimized and left

• Thorough analysis of the website
• Checking on-page using different tools
• Checking backlinks using different tools
• Fixing on-page errors caused by previous SEO
• Requesting bad link removal
• Using Google disavow tool to remove harmful links

 Part – 14 Mobile Apps Optimization

• What is mobile apps optimization
• How mobile apps optimization is different form website optimization
• Submitting mobile apps to Google play
• Optimizing for maximum exposure

Part – 15 Google Adword (PPC)

• What is PPC
• Creating adword account
• Creating campaign
• Choosing right channel
• Creating ads
• Publishing ad
• Understanding ROI(Return on Investment)
• Understanding how bid works
• Tracking and conversion in adword

Part – 16 Social Media Marketing

• Facebook
• Creating facebook page
• Optimizing facebook page
• Increase facebook likes
• Twitter
• Creating twitter account
• Setting up twitter account
• Increasing followers
• g+
• Youtube
• LinkedIn

Part – 17 CMS Website Optimization WordPress Optimization :

• Using WordPress inbuilt features to make SEO friendly.
• SEO plugins for WordPress
• How to change title, meta etc using plugin
• Image optimization
• Internal linking in WordPress
• xml sitemap creation
• sitemap creation in WordPress

Joomla SEO Optimization

• Configure joomla for SEO
• Using Joomla component for making SEO friendly
• Make Url SEO friendly using inbuilt Joomla feature
• Using Joomla Plugin for Image optimization
• Using module for content optimization

Drupal SEO Optimizations

• Using pathauto and rules for SEO friendly URL
• Drupal Image optimization module
• Drupal