Course Details

Eligibility: College DegreeGraduate 

Course Duration: 1(One) Year

 Part -1 Understanding basics of SEO and it’s effect on the website ranking What is SEO and importance of SEO Understanding different kinds of Search Engines and it’s percentage of searches What is bots, website cache and crawlers How search engine works What is difference between Directories and Search Engines What is organic results, local results and paid results in Google Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO How SEO affects website ranking and business 

Part – 2 HTML and CSS Coding Writing code of HTML Using colour, fonts and sizes Understanding CSS Making a basic layout with DIV CSS What is difference between HTML4 and HTML5

 Part – 3 Responsive and Mobile friendly website Understanding view port Will my website be affect in SE ranking if website is not responsive and mobile friendly? Will Google penalize if my website is not mobile friendly? Checking your website if its mobile Friendly or not Asking your designers/developer to fix errors. Using Google and other tools to check if the website is mobile friendly or not Much more in this topic in book and lecture 

Part – 4 Keywords Research and Analysis What is keywords and why it’s important Understanding how keywords work What is long-tail keywords, phrase patterns, and plurals Using Google’s Keyword Planner Analyzing competitor’s keywords Checking keyword competitiveness and its effects Choosing best keywords for maximum benefits Mixing keywords in your website for maximum searchability

 Part – 5 On- page SEO module 1 : Header, meta etc optimization Optimizing title tag of your website How to write effective meta description Meta indexing optimization Author and Geo Tags Optimization. How to make SEO friendly URL Optimizing h1, h2, h3 etc. Image Optimization Using SEO breadcrumbs with microformat Optimizing home page, footer and inner pages RSS file creations. Sitemap Creation On- page SEO module 2 Understanding Google’s Panda Updates What is Panda updates How Panda updates affected SEO How to optimize your content as per Panda updates. On-Page SEO module 3 : Content and inbound link optimization Understanding difference between SEO content and normal content How to write SEO friendly content Understanding keyword density and keyword saturation What should be the ideal length of content How to format your content for better SEO indexing and indexing Avoiding duplicate content problem. Using canonical URL for static and dynamic URL Understanding Cannibalization How to overcome Cannibalization problem There is much more in this topic which will be covered in lecture and its mentioned also in the our book. Page redirection and SEO Understanding redirection in SEO Creating custom 404, 403 pages Understand 301 redirection (Permanent redirection) 302 Temporary Redirection What is mobile redirection and when to use that

 Part – 6 Using Schema and Structure data What is structure data and rich snippet Using rich snippet for better SEO Different rich-snippet for different business type What is Microformat and Schema and which one to use Where to use schema in the website Testing schema with Google testing tool Much more which is covered in the lecture as well as book.

 Part – 7 Webmaster Tool : Knowing anatomy of your website through Google’s lens. What is Google Webmaster and Bing Webmaster tools. Adding your website in Google webmaster Adding your website in Bing webmaster We teach each topic of webmaster in details with real time implementation in the live website Robots.txt file creation & uses XML sitemap creation and submission And each topic is covered in our book also. 

Part – 8 What is Google Analytics & it’s use. Creating Google analytics accounts Inserting tracking code into website Understanding different aspects of tracking Part – 9 Competitor’s Analysis for Off- page SEO What is link building Thorough site analysis for Off-page SEO Analysis of competitor’s website for off-page SEO Using different told to understand competitors backlink Building Backlinks for website Understanding blog and why its good for your website How to set up a Blog in your website. How to show blog feed in main website. How to write & publish an optimized article on a Blog engine. Optimizing blog for SEO PENGUIN UPDATES What is Google’s Penguin update and how this works How penguin updates affected million of websites Understanding inbound links and outbound links How inbound links affects ranking of a website What is natural backlinks Understanding various kinds of backlinks What is dofollow an donotfollow links What is website authority How to make manual backlinks from authority website What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for better SEO Search Engine submission of the website Social Bookmarking Integrating Social share tools in your website Directory submission Avoiding link farms Understanding blog comments How to find blog from particular niche Article submission to different PR websites for getting backlinks How to find blogs for daily comments What is .edu,.gov domains and what is it’s value How to get .edu, .Gov websites backlinks Submitting your websites to trusted free-classified websites Press-release submissions and distribution Adding your website to Alexa Checking alexa ranking Video submission and Optimization Yahoo answers and other important form submission 

Part – 10 GOOGLE LOCAL LISTING OPTIMIZATION(GLL) Understanding value of local SEO Adding business into Google’s Local business directories How to make your google local listing profile 100% complete Adding your business to bing local listing Adding your business to Yahoo Local listing Understanding what is NAP How NAP affects your GLL What is citation? How to get reviews in Google local listing Bing Local listing. How to optimize your Local SEO with Local directories

 Part – 11 Advance On-Page SEO In this section, we are not covering meta title, meta tags etc but less known and advance on-page optimization topics which is important for SEO. This is more of tips and tricks of advance on Page SEO. The topic is covered in lecture as well as book. 

Part – 12 Website page load optimization Using different tools to check website speed Optimizing CSS for faster load Optimizing Images for faster load Optimizing html code for faster load Understanding Gzip activation & CDN (Content Delivery Network) management Minimizing http requests removing blocked content 

Part – 13 How to optimize website which someone else already has optimized and left Thorough analysis of the website Checking on-page using different tools Checking backlinks using different tools Fixing on-page errors caused by previous SEO Requesting bad link removal Using Google disavow tool to remove harmful links 

Part – 14 Mobile Apps Optimization What is mobile apps optimization How mobile apps optimization is different form website optimization Submitting mobile apps to Google play Optimizing for maximum exposure

 Part – 15 Google Adword (PPC) What is PPC Creating adword account Creating campaign Choosing right channel Creating ads Publishing ad Understanding ROI(Return on Investment) Understanding how bid works Tracking and conversion in adword 

Part – 16 Social Media Marketing Facebook Creating facebook page Optimizing facebook page Increase facebook likes Twitter Creating twitter account Setting up twitter account Increasing followers g+ Youtube LinkedIn 

Part – 17 CMS Website Optimization WordPress Optimization : Using WordPress inbuilt features to make SEO friendly. SEO plugins for WordPress How to change title, meta etc using plugin Image optimization Internal linking in WordPress xml sitemap creation sitemap creation in WordPress Joomla SEO Optimization Configure joomla for SEO Using Joomla component for making SEO friendly Make Url SEO friendly using inbuilt Joomla feature Using Joomla Plugin for Image optimization Using module for content optimization Drupal SEO Optimizations Using pathauto and rules for SEO friendly URL Drupal Image optimization module Drupal Magento SEO Optimization Use magento inbuilt features for SEO Magento Title and Meta change Magent Image optimization Module Setting up WordPress blog through magento Opencart SEO Optimization How to make SEO friendly URL in OpenCart Open cart module for title and meta optimization Image optimization using open cart module sitemap generation and also xml sitemap generation